Promotional catalog creatives across 15+ collections and 400+ products

Promotional campaigns often require different creative approaches depending on the product category, season, or offer. For brands with growing catalogs, maintaining consistent catalog ads while introducing campaign-specific branding can quickly become difficult.

Moeto Detstvo wanted a more flexible way to create promotional catalog creatives across multiple collections without changing the original ecommerce catalog.

The challenge

Standard catalog ads offered limited promotional flexibility

The existing product images worked well on the website, but they provided little room for campaign messaging, promotional labels, or category-specific branding.

Different collections required different creative approaches

Seasonal promotions, toys, baby products, and accessories all benefited from different layouts and visual styles. The brand needed a workflow that could support multiple creative concepts while keeping product information synchronized.

The solution

Reusable templates for different campaigns

Flow allowed the brand to apply different templates across individual collections, automatically displaying product images, prices, names, and promotional information from the catalog.

Users could start with ready-made templates or build custom layouts directly inside the editor.

Advertising creatives separate from the website

Campaign visuals were generated independently from the ecommerce catalog, allowing different promotional concepts without replacing the original product photography.

The result

More creative flexibility

Different collections could use different visual concepts while remaining connected to the same product catalog.

Faster promotional campaigns

New promotions could be prepared by applying existing templates to selected collections instead of rebuilding campaign creatives.

Consistent catalog advertising

Every generated creative automatically displayed the latest product information while maintaining a consistent visual identity.

Long-term impact

Reusable templates now provide a flexible workflow for future promotions, seasonal campaigns, and category-specific catalog advertising across the growing product catalog.