How a fashion brand transformed 1,500+ products into campaign-ready catalog ads

As the product catalog grew, the brand needed more flexibility for promotions, seasonal campaigns, and new arrivals. Standard catalog ads relied on the same product images used on the website, which limited how clearly discounts, campaign messages, and brand elements could be communicated.

The challenge

Standard catalog ads offered limited creative control

The existing catalog images worked well for the online store, but they were not designed for every advertising campaign. Adding promotional backgrounds, discount labels, campaign messaging, or category-specific branding required a more flexible creative setup.

Campaign variations were hard to maintain

Different promotions and product groups needed different visual treatments. Managing multiple static designs and keeping product information accurate across them made campaign preparation slower and harder to maintain.

The solution

Reusable dynamic templates

The brand used Flow to apply reusable templates across selected products and collections. Product images, names, prices, discounts, and other catalog fields were placed automatically into each design.

Users could start with a ready-made template or build a custom layout in the editor.

Separate advertising visuals

Flow created dedicated catalog ad visuals without replacing the original product images on the website. This allowed the brand to use custom backgrounds, gradients, promotional messages, and brand elements specifically for advertising.

The result

Faster campaign setup

New promotions and seasonal campaigns could be prepared by selecting a template and applying it to the relevant products or collections.

The brand could create different visual approaches for specific categories, offers, and campaign periods while keeping product information synchronized with the catalog.

Long-term impact

Templates and collections could be reused for future promotions and product launches, giving the brand a more flexible and maintainable workflow for dynamic catalog advertising.