A smarter creative workflow for a multi-brand vehicle catalog

Managing catalog ads for multiple automotive brands presents a unique challenge. Each manufacturer has its own visual identity, while vehicle data changes constantly as new listings are added, sold, or updated. MOTO-PFOHE Used Cars wanted a way to generate branded catalog creatives automatically while keeping every vehicle connected to the same Meta Catalog.

The challenge

One catalog, multiple automotive brands

A single product catalog contained vehicles from brands including Volvo, Ford, Jaguar, Land Rover, and others. Using one generic catalog design would make every advertisement look the same, regardless of the manufacturer.

Promotional data changed constantly

Prices, discounts, and vehicle availability changed frequently. When a vehicle went on sale, promotional elements needed to appear automatically without creating separate creatives manually.

The solution

Dynamic templates for every manufacturer

Flow generated different catalog creatives depending on the vehicle brand. Each template automatically displayed the correct:

• manufacturer logo;

• colors;

• layout;

• branding.

The same Meta Catalog powered every design.

Feed-driven campaign elements

Vehicle information - including pricing, mileage, fuel type, model year, and promotional pricing—was populated directly from the catalog. Sale badges only appeared when a discounted price was available, ensuring every creative reflected the latest catalog data automatically.

The result

Brand-specific catalog advertising

Each manufacturer maintained its own visual identity while remaining connected to a single catalog and workflow.

Less manual campaign production

New vehicle listings automatically inherited the correct template based on their brand, reducing repetitive design work and making catalog management easier.

Long-term impact

Instead of maintaining separate creative workflows for every automotive brand, MOTO-PFOHE Used Cars now manages all catalog advertising through reusable templates connected to a single Meta Catalog integration.