Building evergreen catalog creatives for 20,200+ products

ePharm's Meta Catalog contains more than 20,200 products, with product feeds split across multiple data sources and categories. For catalog advertising, the challenge wasn't creating different campaigns for every category.

It was maintaining one consistent creative approach across the entire catalog without having to connect and manage each underlying feed separately.

The challenge

One large catalog, multiple data sources

The same evergreen design had to work for products at regular price and products currently on sale. That meant promotional elements couldn't simply be baked into the design. They needed to respond automatically to the data available for each product.

The solution

One template across the entire catalog

ePharm connected its Meta Catalog directly to Flow. Flow reads the products from the catalog as a whole, regardless of which underlying Meta data source supplies them. This gives the team one creative workflow across the full product range instead of handling each feed separately.

A single evergreen template was then applied across the catalog, using a visual system adapted to ePharm's existing brand and website.

Dynamic sale logic

Product information is populated directly from the catalog, while promotional elements respond automatically to each product's current data. When a sale price is available, the creative can display:

• Original price

• Sale price

• Discount percentage

• Exact amount saved

When a product isn't discounted, those sale-specific elements automatically disappear. This allows the same template to work across both full-price and discounted products without creating separate designs.

The result

Consistent creative across 20,200+ products

Instead of treating different feeds and product categories as separate creative workflows, ePharm can maintain one consistent catalog design across its entire Meta Catalog.

One design that adapts to the product

The template remains visually consistent while pricing and promotional information change dynamically from product to product. Regular-price products stay clean. Discounted products automatically surface the relevant offer.

Long-term impact

As products, prices, and promotions change inside the Meta Catalog, the same creative system continues to work across the full product range.

The result is an evergreen catalog setup designed to handle a large and fragmented product data structure without fragmenting the creative workflow as well.